Echinacea purpurea 'Ruby Giant,' commonly known as Coneflower, is a striking perennial admired for its outstanding features. This cultivar boasts robust and tall stems, typically reaching heights of 2 to 3 feet, crowned with captivating, large, daisy-like blossoms. The striking feature of 'Ruby Giant' lies in its intense, deep, dark pink petals that encircle a prominent, dark-brown central cone, creating a bold and eye-catching display from mid-summer through early fall. Not only does this coneflower variety add a vibrant burst of color to gardens and landscapes, but it is also highly attractive to pollinators like butterflies and bees. 'Ruby Giant' is hardy and drought-tolerant, making it a resilient and low-maintenance addition to a variety of garden settings.