Adding Holiday Lighting to Your Services Menu
For many landscape contractors the holiday season historically signals a slow down for business; however, for contractors willing to get creative with services there is still work to be done.
February 19, 2021
Adding Holiday Lighting to Your Services Menu? Consider This.
With Halloween comes the official start to the holiday season. For many landscape contractors this season historically signals a slow down for business; however, for contractors willing to get creative with services there is still work to be done. One example of creative services to offer your customers in the winter months is holiday landscape lighting.
Components of Holiday Lighting Projects
The first step to successfully marketing this service to your customers is to understand the major components of holiday lighting projects. At a high level, most projects will require you to identify the light strands, bulbs, connection tools/clips and any specialty holiday lights (e.g., icicle, trunk, and net lights) required to achieve the look that your customer wants.
Depending on the size of your customer's budget, holiday accessories like wreaths, garlands, and bows can also be specified to emphasize large specimen trees and architectural elements like archways, walls, and fencing. If you’re just starting to offer holiday lighting services it’s important to be mindful of the clients you’re targeting when making lighting suggestions. Matching your suggestions to the scope of their budget will increase the likelihood of converting your prospect into a paying customer.
Luckily technological developments with LED holiday lights and the availability of wireless and smart lighting controllers reduce the operating costs of displays significantly. This can be sold to the customer as a benefit of having a professional with access to these products and tools complete their installation.
Lighting Safety Considerations
Most holiday lighting projects can be completed by non-specialty crews fairly easily, but there is some degree of education required around electricity and amp loading for larger jobs. Safety should also be top of mind in areas where winter weather is a factor early in the season. It’s much better to prevent cold temperature related injuries using personal protective equipment like gloves, properly sized and reinforced ladders, non-slip work boots and eyewear than to face the effects of an ill-prepared team.
Thinking about adding holiday lighting to your core business? Speak to a SiteOne Associate or locate a branch near you to check-out our in-stock holiday lighting options today.