Boost Your Profits with Portfolio®: The Power of Color

Color can be the most powerful tool in your design repertoire, and it’s not just about aesthetic – it’s a revenue driver for your business.

Boosting Revenue with Color

Seasonal color naturally opens the door to repeat business. Here’s how to turn color into a consistent revenue stream:

1. Offer quarterly change outs and maintenance plans.
   Seasonal rotations keep properties looking fresh year-round and regular maintenance plans not only provide your business with recurring jobs, but it also instills trust that you are the expert and committed to giving customers the best possible service. Most landscapers only offer biannual changeouts, so offering four per year increases your overall worth.
    
2. Upsell irrigation solutions.
   Another easy way to upsell landscaping services and boost your revenue would be to offer irrigation solutions that complement the landscaping and keep the colors vibrant. For example, drip irrigation and smart controllers increase project value and reduce callbacks. 
    
3. Identify additional enhancement solutions.
   Provide your customers with plant alternatives that perform well and enhance the overall look of the property. Every property has untapped potential. Ask the following questions to maximize on those opportunities:
   • Can existing plants be refreshed with accent colors?
   • Are there underutilized spaces?
   • Would ecological upgrades, such as pollinator havens and/or sustainable turf alternatives, add value?
      
4. Lean on the Portfolio Nursery Collection’s seasonal selections.
   Portfolio is a premium line of nursery plants and products, curated to exceed the highest of expectations with unique, reliable and readily available palettes from SiteOne Nursery Center locations and through Nursery Direct.

Understanding Customer Style and Needs

Successful color design starts with asking the right questions. Educate nursery customers by encouraging conversations around the following:

• What is the customer’s overall vision for the space?
• What is the customer’s personality type?
• What design styles may be applicable to the project?
• How does the customer decorate the interior of their home?
• What dynamics or environmental concerns should be considered?
• What is the topography like?
• What challenges does the exterior pose, and can you incorporate it into the design?

By answering these questions, you’ll gain insight into the customer’s overall vision and aesthetics, allowing you to curate something unique and personalized.

Developing a Timeline and Budget for the Project

A clear timeline and realistic budget aren’t just helpful – they’re essential for maximizing profitability. 

Designing with Color

A basic understanding of color theory can elevate any landscape design. 

• Complementary colors are opposites on the color wheel and generally create bold contrasts for high impact.
• Analogous colors are colors that are next to each other on the color wheel and offer a cohesive look.
• Triadic schemes use three evenly spaced colors for balanced vibrancy.
• Monochromatic designs rely on variations of a single hue for a refined, modern feel.

Portfolio’s wide variety of carefully curated plants makes your customer’s vision a possibility and mixing textures and blooms can make those visions reality.

Warm hues like reds, oranges and yellows draw attention to and energize spaces, making them ideal for entryways and focal points.

On the other hand, cool tones like blues, purples and silvers create a calming effect and work well in larger areas or relaxation zones, like outdoor firepits. 

How SiteOne Can Help

If you’re still looking for ways to use color for profit on your next project, contact your local SiteOne for expert guidance and design help. Plus, with Early Order Programs (EOP) and Fresh Picks promotions, you can save big and get rewarded through the Partners Program. 

For more information on Portfolio and how SiteOne can help, visit our Portfolio overview page to download our catalog or check out our YouTube video SiteOne Portfolio Collection: Profitable Color for Your Next Project.