As the holiday season approaches, the demand for festive lighting rises. The holiday lighting opportunity is a lucrative business venture with growing demand. Outshine your competition this season by learning how to effectively sell holiday lights with SiteOne. 

Planning for a Successful Holiday Lighting Season

Any successful business strategy involves a plan. Start talking to your current customers now about holiday lighting. You should also start talking to new customers as early as possible that you offer holiday lighting services. The summer is a great time to start thinking about your business after the busy summer season. Planning early will help to put you ahead of the competition. Use the summer and early fall to train your team on the latest installation techniques and safety protocols so installation goes as seamlessly as possible. If you are looking for more planning ideas click here.

Understand Your Market

To effectively sell holiday light installations, understanding your target audience and staying current with trends can separate your business from competitors.

• Conduct market research and figure out who your primary customer base is. Whether it’s residential homeowners or commercial properties, stay informed so you can best support their needs. Homeowners may seek more traditional displays, while commercial properties may opt for more dramatic installations. Conducting surveys for potential clients can also help you understand your market.
   
• Trends evolve so it’s important to stay updated by following industry blogs, attending trade shows, and networking with other professionals. Investing in popular trends like smart lighting systems, minimalist designs, permanent lighting, and color-changing lights can secure an easy sale. Pick industry-quality products to ensure your installations are effective. By offering the latest innovations you can cater to your customers' needs and position yourself as a leader.  
   
• Offering seasonal promotions can attract clients. Special discounts for ordering early or limited-time offers can create urgency and encourage potential customers to book fast. 
   
• Take advantage of the internet and research your competitors. Pay attention to what they’re offering and their pricing. Leverage your prices so they can compete, but also prioritize offering something that your competitors have overlooked. By adding value, differentiating yourself from your competitors will keep your company ahead this holiday season. 

Crafting Your Proposition

An effective value proposition will leave your competitors in the dark. Create a holiday light portfolio or website to display and highlight your past work. Update social media profiles with installation images. Doing so will allow potential customers to view your expertise and experience while highlighting your unique benefits. When crafting this, tailor your message so it resonates with your audience. 

Utilize a multi-channel advertising approach to help spread the word to a larger audience. Engage with your audience through community events or partner with local businesses. Brand awareness is an important tool when it comes to finding new customers. Using public marketing spaces like company vehicles and yard signs can help advertise to potential new customers.

The best thing you can do to outshine your competition is to provide exceptional customer service. Happy clients refer your services to their friends. Listen carefully to the feedback they might offer and ensure you communicate openly about costs throughout the installation process. Doing this will create long-lasting relationships and more business opportunities in the future. 

Shine With SiteOne

SiteOne can help you prepare for the holiday season. Our branch associates are there to help with any questions you may have. You can find holiday products on SiteOne.com and the SiteOne mobile app.